The world is still recovering from COVID consequences and for many the journey will be long. However, these challenges provided companies with opportunities to pivot and review traditional business models and approaches. Executives and leaders need to move strategically to stay relevant — decisions and investments they make today will define their future as never before. Here are some insights that can help make those choices easier.
Trend #1: Ongoing Digital Transformation
Even though many companies have already started to transform their course, digitalization will only increase. According to the latest Forbes insights, we can expect organizations to shift to a more development-to-operations focussed approach in 2022. This will increase the efficiency of a DevOps model and as virtualization advances, previously physical hardware will be switching over to virtual infrastructure. Ease, flexibility, and scalability of services provided — will be the main request to data storage vendors in 2022. “The reality is that the cagey storage providers are “there” already. The truth is, we’re software companies now.” — Forbes states.
Trend #2: Data and AI - the new future
AI and machine learning will increase their presence and will become the smartest investment to make in the near future. Companies apply AI tools to make precise decisions, increase revenue and customer loyalty. COVID-19 accelerated digitization and lockdowns in particular, thus resulting in a massive online activity and an intensive AI adoption in business, education, social media, etc. Language modelling, creative algorithms and more are all a part of technology trends for 2022.
Trend #3: Human Capital
Since the beginning of the pandemic, the great resignation only progresses, and it will continue in the upcoming year. Not only in the US but worldwide by now, companies have to look for new ways to evaluate and retain talents and make changes that will attract potential employees. Organizations will increase remote work options, offering more flexibility and focusing on the mental and physical well-being of employees. Pandemic years have shown a rapid increase in a call for diversity and inclusion, and 2022 will be the same. After surviving challenging pandemic times, people now want to work on their own terms and feel good about what they do.
Trend #4: Hybrid and Multi-Cloud Methods
Businesses that migrated to the cloud have traditionally offered two options: public cloud service or more customized and private cloud solutions. In order to avoid cloud lock-ins and customer dependency on single cloud storage, companies will increase cloud hybridization and multi-cloud technology. We already see the biggest cloud providers like Microsoft, Amazon, and IBM expanding their rollout of “hybrid” models. These models combine the best from private and public cloud approaches. For instance, data that needs to be accessed quickly and frequently can be kept on public servers. More sensitive data can be kept on private servers with monitored access.
Trend #5: Trust and security aligned with sustained innovation
Ecosystems, cloud-based technologies and platforms are not only new opportunities for innovation but also new threats. According to the latest IBM research, 7 out of 10 organizations are unable to secure data that moves across multiple clouds and on-premises environments. As companies enable remote work, integrate supply chains, and streamline customer experiences in a cloud era, they should also improve cybersecurity. Being a preventative approach to security, “zero trust” assumes that malicious actors are everywhere. It requires authentication and two-step verification for every transaction, which allows companies to open their boundaries more securely. Companies that use secure cloud networks can also deliver better business results.
For many companies, 2022 will become yet another challenge, and only flexibility and adoption will help organizations to survive and strengthen positions. These trends are not lifesavers but a good helper for CEOs and decision-makers entering the new year.