March 22, 2022
Case Study: Ayadi
Over the past two years people all over the world have faced a brave new and sometimes challenging world. Everyday life has changed a lot, starting from remote work and reduced travels ending with food delivery and studying online. But what about essentials such as medicine and therapy? Magora considered this request as an opportunity to provide an effective remedy and released Ayadi - a telemedicine app that provides counseling services for patients suffering from mental disorders. This app allows you to connect with qualified behavioral counselors from the Middle East, and do it from a smartphone by video or chat.

Problem statement

They say the journey to happiness always starts with the first step. However sometimes there are some obstacles in the way. For some people visiting a therapist can be stressful and time-consuming, due to quarantine visits were sometimes simply put back. Offline consultations are less affordable compared to online ones and if we are talking about extremely personal parts, they do not guarantee anonymity.


Ayadi app, successfully launched on ME market, is here to help by connecting users with qualified, bilingual, and experienced therapists via video sessions on secure mobile app. International psychologists and innovators are creating accessible and safe space for anyone seeking high-quality, affordable therapy in the Middle East. A safe and private space where everyone can do therapy with total confidence and, if necessary, choose to be anonymous. Impactful therapy relies on building strong connections with both your therapist and yourself. Our therapists speak Arabic & English, and understand our unique culture & traditions. The journey to your happiness should make sense to you. We work with our network of therapists and counselors to offer you affordable and reasonable rates.

Key app functionality

Choose from over 50 qualified therapists, or let us match you with the best one for your needs. Create an account in the app or on the website with just your name and email address. Pick the day and time for your session, and pay to confirm your appointment with your therapist.


More than 60 % of customers are actively using this app in the Middle East region.
Multiple issues such as relationships, family and parenting, mood disorders, eating disorders are addressed by the high-quality behavioural therapists.
More than 85% positive feedback from users encourages both patients and therapists to carry on healing.
Get started now and right from your sofa – download Ayadi from the App Store or Google Play.

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