Pretty in the midst of various lockdowns in 2021, it briefly looked as if getting rich was basically quite simple. Especially thanks to the Internet, at least if you understand enough of it. No wonder, brands that first mastered this area will expect hype and profit. While artists and designers constantly look for inspiration, fashion became a pioneer of the market and already made millions of dollars from auctioning NFTs. It all may raise questions: What are NFTs, please? We have already given a detailed explanation in a few articles up here
. Next immediate questions may look like: Do the crypto-rich even care about fashion? What can NFT fashion look like? And what are its benefits? A non-fungible token is a digital asset stored on a blockchain and created to represent real-world objects such as art pieces, music, in-game items etc. With NFT, piece of art can be "tokenised" to create a digital ownership certificate that can be purchased and sold. Tokenisation expands and turns consumers into investors, brands increase their investment potential and sports, even football clubs are not an exception. Here is a glance at the football NFT rulebook.